La protection du consommateur dans la vente en ligne en Côte d'Ivoire: Etude à la lumière du Droit européen

Doctoral thesis (2021)

Like most African countries, Côte d'Ivoire is experiencing a rapid growth in e-commerce. This boom brings challenges of all kinds. Amidst others, it is taking in a legal context where consumer protection ... [more ▼]

Like most African countries, Côte d'Ivoire is experiencing a rapid growth in e-commerce. This boom brings challenges of all kinds. Amidst others, it is taking in a legal context where consumer protection has not yet found its place, as evidenced by the texts of laws governing distance selling in Côte d'Ivoire. The thesis aims to propose an improvement of consumer protection in distance selling in Côte d'Ivoire through a review of laws in the light of European law. Though it refers to the European legal model, the thesis stresses that the literal mimicry of European law is one of the reasons for the ineffectiveness of African laws. The premise of the thesis about distance selling is that we cannot protect the consumer in the ivory coast in the same way that European law protects the European consumer. Beyond a simple legal comparison, the thesis stirs an in-depth reflection on the circulation of legal models. It examines the relationship between African law and European law from a historical and contextual point of view in order to determine how European law can serve as a model for Ivorian law so as to offer sufficient protection to consumers without threatening the growth of distance sales. [less ▲]