Changing Mobility Behaviour through Recommendations

in Proceedings of the ACM Recsys CrowdRec Workshop 2015 (2015, September 19)

In this paper, we describe a road traffic behaviour and mobility case study that was implemented in June 2015 in the congested city of Luxembourg. We explain the development and deployment of the Gamified ... [more ▼]

In this paper, we describe a road traffic behaviour and mobility case study that was implemented in June 2015 in the congested city of Luxembourg. We explain the development and deployment of the Gamified mobile application Commutastic that offers users incentives to undertake after work activities. With Commutastic we try to persuade users to change their commuting time so as to avoid the evening peak. Furthermore we investigate the behaviour change with focus groups and questionnaires. The preliminary data indicates that behaviour change is possible and that traffic reduction can happen on a bigger scale. [less ▲]