Reference : Exaggerating difference: Representations of the Third World Other in PI aid
Scientific journals : Article
Arts & humanities : Languages & linguistics
http://hdl.handle.net/10993/6607
Exaggerating difference: Representations of the Third World Other in PI aid
English
Juffermans, Kasper mailto [University of Luxembourg > Faculty of Language and Literature, Humanities, Arts and Education (FLSHASE) > Languages, Culture, Media and Identities (LCMI) >]
Jan-2012
Intercultural Pragmatics
Walter de Gruyter GmbH & Co. KG
9
1
23-45
Yes
International
1612-295X
1613-365X
Berlin
Germany
[en] discourse ; development cooperation ; private initiative ; Other ; websites ; cultural differences ; Gambia ; West Africa ; Netherlands ; Third World ; North-South
[en] This article is concerned with how private/personal initiatives (PIs) in development cooperation (PI aid) represent their aid projects and beneficiaries in discourse. Dutch and Flemish PIs active in The Gambia, Wet Africa, are examined on the basis of a critical analysis of the self-promotional material published on their websites. It is argued that PIs construct an image that exaggerates cultural and socio-economic differences between the European Self and the African Other, and that this needs to be understood in the context of the PIs' roots in tourism and other discourses of representing the Third World Other.
Researchers ; Professionals
http://hdl.handle.net/10993/6607
10.1515/ip-2012-0002
http://www.degruyter.com/view/j/iprg.2012.9.issue-1/ip-2012-0002/ip-2012-0002.xml?format=INT

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