Reference : Branding the destination versus the place: The effects of brand complexity and identi...
Scientific journals : Article
Social & behavioral sciences, psychology : Social, industrial & organizational psychology
http://hdl.handle.net/10993/28723
Branding the destination versus the place: The effects of brand complexity and identification for residents and visitors
English
Zenker, Sebastian [> >]
Braun, Erik [> >]
Petersen, Sibylle mailto [University of Luxembourg > Faculty of Language and Literature, Humanities, Arts and Education (FLSHASE) > Integrative Research Unit: Social and Individual Development (INSIDE)]
2017
Tourism Management
Pergamon
58
15-27
Yes (verified by ORBilu)
0261-5177
http://hdl.handle.net/10993/28723

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