Reference : Trick with treat – Reciprocity increases the willingness to communicate personal data
Scientific journals : Article
Social & behavioral sciences, psychology : Multidisciplinary, general & others
Security, Reliability and Trust
http://hdl.handle.net/10993/26214
Trick with treat – Reciprocity increases the willingness to communicate personal data
English
Happ, Christian mailto [International School of Management]
Melzer, André mailto [University of Luxembourg > Faculty of Language and Literature, Humanities, Arts and Education (FLSHASE) > Integrative Research Unit: Social and Individual Development (INSIDE) >]
Steffgen, Georges mailto [University of Luxembourg > Faculty of Language and Literature, Humanities, Arts and Education (FLSHASE) > Integrative Research Unit: Social and Individual Development (INSIDE) >]
24-Mar-2016
Computers in Human Behavior
Pergamon Press - An Imprint of Elsevier Science
372-377
Yes (verified by ORBilu)
International
0747-5632
[en] Persuasion ; Information security ; Reciprocity ; Passwords ; Social psychology ; Social engineering
[en] Information security is a significant challenge for information and communication technologies (ICT). This includes withstanding attempts of social engineering aimed at manipulating people into divulging confidential information. However, many users are lacking awareness of the risks involved. In a field survey that tested reciprocal behavior in social interactions, 1208 participants were asked to reveal their personal password. In line with the social norm of reciprocity, more than one third of the participants were willing to do so when they received a small incentive. Elicitation was even more successful when the incentive was given right before asking for the password. The results, including moderating factors (e.g., age, gender), are discussed in the light of security awareness of ICT users and the mechanisms of psychological persuasion.
http://hdl.handle.net/10993/26214
10.1016/j.chb.2016.03.026

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