Reference : Trick with Treat – Reciprocity increases the willingness to communicate personal data.
Scientific congresses, symposiums and conference proceedings : Unpublished conference
Social & behavioral sciences, psychology : Social, industrial & organizational psychology
http://hdl.handle.net/10993/23939
Trick with Treat – Reciprocity increases the willingness to communicate personal data.
English
Happ, Christian mailto [International School of Management, Stuttgart]
Melzer, André mailto [University of Luxembourg > Faculty of Language and Literature, Humanities, Arts and Education (FLSHASE) > Integrative Research Unit: Social and Individual Development (INSIDE) >]
Steffgen, Georges mailto [University of Luxembourg > Faculty of Language and Literature, Humanities, Arts and Education (FLSHASE) > Integrative Research Unit: Social and Individual Development (INSIDE) >]
Jun-2016
Yes
International
66th ICA Annual Conference
9-06-2016 to 13-06-2016
International Communication Association
Fukuoka
Japan
[en] Information security is a significant challenge for information and communication technologies (ICT). This includes withstanding attempts of social engineering aimed at manipulating people into divulging confidential information. However, many users are lacking awareness of the risks involved with, for example, password security. In a field survey that tested reciprocal behavior in social interactions, 1,208 participants were asked to reveal their personal password. More than one third of the participants shared their password with an unknown interviewer. In line with the social norm of reciprocity, people were more willing to do so when they received a small incentive (i.e., a piece of chocolate) before they were asked to reveal personal information. Elicitation was even more successful when the incentive was given right before asking for the password. The results, including moderating factors (e.g., age, gender), are discussed in the light of security awareness of ICT users and the mechanisms of psychological persuasion.
http://hdl.handle.net/10993/23939

There is no file associated with this reference.

Bookmark and Share SFX Query

All documents in ORBilu are protected by a user license.