Reference : Implementation of the forced answering option within online surveys: Do higher item r...
Scientific journals : Article
Social & behavioral sciences, psychology : Multidisciplinary, general & others
http://hdl.handle.net/10993/22456
Implementation of the forced answering option within online surveys: Do higher item response rates come at the expense of participation and answer quality?
English
Decieux, Jean Philippe Pierre mailto [University of Luxembourg > Faculty of Language and Literature, Humanities, Arts and Education (FLSHASE) > Integrative Research Unit: Social and Individual Development (INSIDE) >]
Mergener, Alexandra [> >]
Sischka, Philipp [University of Luxembourg > Faculty of Language and Literature, Humanities, Arts and Education (FLSHASE) > Integrative Research Unit: Social and Individual Development (INSIDE) >]
Neufang, Kristina [> >]
2015
Psihologija
48
4
The Psychology of Survey Participation and Response
311-326
Yes
International
0048-5705
[en] Forced Answering ; Online Survey Research ; Dropout ; Nonresponse ; Response Quality ; Faking ; Random Answering
[en] Online surveys have become a popular method for data gathering for many reasons, including
low costs and the ability to collect data rapidly. However, online data collection is often conducted without adequate attention to implementation details. One example is the frequent
use of the forced answering option, which forces the respondent to answer each question in order to proceed through the questionnaire. The avoidance of missing data is often the idea behind the use of the forced answering option. However, we suggest that the costs of a reactance effect in terms of quality reduction and unit nonresponse may be high because respondents typically have plausible reasons for not answering questions. The objective of the study reported in this paper was to test the influence of forced answering on dropout rates and data quality. The results show that requiring participants answer every question increases dropout rates and decreases quality of answers. Our findings suggest that the desire for a complete data set has to be balanced against the consequences of reduced data quality.
German Society for Online Research
Researchers ; Professionals ; Students ; General public
http://hdl.handle.net/10993/22456

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