Reference : Resident-city identification: translating the customer relationship management approa...
Scientific journals : Article
Social & behavioral sciences, psychology : Multidisciplinary, general & others
http://hdl.handle.net/10993/21854
Resident-city identification: translating the customer relationship management approach into place marketing theory
English
Sebastian, Zenker mailto [Universität Hamburg > Fakultät für Betriebswirtschaft > Institut für Marketing, Lehrstuhl für Marketing & Branding]
Petersen, Sibylle mailto [University of Luxembourg > Faculty of Language and Literature, Humanities, Arts and Education (FLSHASE) > Integrative Research Unit: Social and Individual Development (INSIDE) >]
2010
Abstract book of 50th European Regional Science Association Congress
19-23
Yes
International
http://hdl.handle.net/10993/21854

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