Reference : Implicit does it better! Implicit and explicit measures in Advertising Effect Researc...
Reports : Expert report
Social & behavioral sciences, psychology : Social, industrial & organizational psychology
http://hdl.handle.net/10993/16255
Implicit does it better! Implicit and explicit measures in Advertising Effect Research. Survey of the literature
English
Melzer, André mailto [University of Luxembourg > Faculty of Language and Literature, Humanities, Arts and Education (FLSHASE) > Integrative Research Unit: Social and Individual Development (INSIDE) >]
Ly, Thanh Thu [B. Sc., University of Luxembourg]
2012
Luxembourg: Université du Luxembourg, INSIDE
http://hdl.handle.net/10993/16255

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