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See detailWhat is the Value Given by Consumers to Nutritional Label Information? Results from a Large Investigation in Europe
Gregori, Dario; Ballali, Simonetta; Vögele, Claus UL et al

in Journal of the American College of Nutrition (2015), Epub ahead of print

Rational. Nutrition labels on pre-packaged foods have been widely advocated as a medium to foster healthier eating habits in the general population. Objective. The study aimed at understanding how people ... [more ▼]

Rational. Nutrition labels on pre-packaged foods have been widely advocated as a medium to foster healthier eating habits in the general population. Objective. The study aimed at understanding how people value nutritional information on food labels, in particular front-of-pack labelling. Methods. A phone-assisted survey on 7550 consumers in 16 European countries was conducted. People were asked about their opinion on nutritional information provided at different levels, from the media to public institutions, and their commitment to healthy behavior. The value of pack labelling was estimated using a willingness-to-pay (WTP) elicitation technique. Results. Older age groups (>45 years old), members of a larger family, low income or low education level people and those who perceived themselves to be obese, valued front-of-pack nutritional labelling positively. WTP estimates across all countries provided an average accepted added price of 3.46€, additionally to the overall yearly food expenditure (95% C.I.: 3.33-3.68). Conclusions. Overall, perceived value of labelling is small. However, factors affecting the value for consumer of nutritional labelling appear to be strictly linked to the socio-economic and health status of the respondents. [less ▲]

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See detailEvaluating Food Front-of-Pack Labelling: a pan-European Survey on Consumers’ Attitudes Toward Food Labelling
Gregori, Dario; Ballali, Simonetta; Vögele, Claus UL et al

in International Journal of Food Sciences and Nutrition (2014), 65(2), 177-186

Nutrition labels on pre-packaged foods have been widely used as a medium to foster healthier eating habits in the general population, to contribute to a reduction in the incidence and prevalence of diet ... [more ▼]

Nutrition labels on pre-packaged foods have been widely used as a medium to foster healthier eating habits in the general population, to contribute to a reduction in the incidence and prevalence of diet-related conditions. Yet, there is no convincing evidence that food labels are an effective means to achieve the desired effect at population level. Several factors have been suggested to account for this decoupling of efficacy, e.g. difficulties in understanding the information on food-labels. The present paper presents the results of a survey on Europeans’ understanding of nutritional labels and evaluation on the communication tools for their diffusion. A total of 7550 phone interviews were conducted in 16 European Countries: Austria, Belgium, Denmark, France, Germany, Greece, Italy, the Netherlands, Poland, Portugal, Czech Republic, Slovenia, Spain, Sweden, United Kingdom and Hungary. Consumers were asked about their opinion on nutritional information provided at different levels and their commitment to healthy behaviour. [less ▲]

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See detailNutritional profiles in a public health perspective: a critical review
Foltran, Francesca; Verduci, Elvira; Ghidina, Marco et al

in Journal of International Medical Research (The) (2010), 38(2), 318-385

Nutritional profiling is defined as ‘the science of categorizing foods according to their nutritional composition’ and it is useful for food labelling and regulation of health claims. The evidence for the ... [more ▼]

Nutritional profiling is defined as ‘the science of categorizing foods according to their nutritional composition’ and it is useful for food labelling and regulation of health claims. The evidence for the link between nutrients and health outcomes was reviewed. A reduced salt intake reduces blood pressure, but only a few randomized controlled trials have verified the effect of salt on overall and cardiovascular mortality. Evidence linking a reduced fat intake with cardiovascular mortality and obesity is generally nonsignificant. Studies that have examined the relationship between obesity and diet have produced contrasting results. A simulation exercise that demonstrated that the impact of a reduced salt and fat intake on overall mortality would be negligible in the European population was carried out. Consideration of the literature and the results of this simulation exercise suggest that the introduction of nutritional profiles in Europe would be expected to have a very limited impact on health outcomes. [less ▲]

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